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How do you use B2B marketing to create awareness about your products and services among engineers and industrial purchasing agents?
At BTA, our roots are in lead generation and sales strategies for global manufacturing. With research and competitive analysis in hand, we provide an actionable industrial marketing plan to provide B2B marketing analytics and tie manufacturing sales leads to revenue. According to Manufacturing.net, $1 trillion a year is currently spent on maintaining already-owned assets. To effectively capture more of the market, manufacturing businesses will look to eCommerce as a solution to increase aftermarket parts sales. BTA defines your customers’ buying journey and uses content marketing, social media, SEO and paid programs to build enduring customer relationships. Just what you need to differentiate your company from the competition. If you think you’re doing all the right things, but have been wondering, “how can I create B2B marketing campaign that attracts my audience and meets their needs?” give us a call.
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Manufacturer Embraces New Cohesive Branding
FCX Systems, the world’s leading manufacturer of solid-state frequency converters, ground power support (GSE) and custom power conversion solutions around the world, came to BlaineTurner Advertising (BTA) for a marketing program to build market awareness.
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"Swanson Industries has done business with BlaineTurner Advertising for years. They are easy to work with and take the time to understand our needs. Everything they have done for Swanson, from show booths to business cards has been first rate. I would recommend BlaineTurner Advertising to anyone. "
Steve Sangalli, President & CEO
Swanson Industries
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Our Featured Work In
Manufacturing
Manufacturing Blog Posts
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Manufacturing Marketing: The Complete Guide to More Leads
April 8, 2019Manufacturers, or B2B consumers, differ from B2C consumers in many ways. Their needs are more precise and the solutions they are looking for...
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5 Digital Marketing Skills to Have This Year
August 11, 2017The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority this year. Staying up-to-date on ...
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5 Tactics to Gain Awareness with Video Marketing
May 19, 2017Building awareness is a key tactic to effectively market any business. A beneficial way to accomplish this is by producing a video and posti...
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BlaineTurner Advertising Earns Prestigious Web Award
January 26, 2015The Academy of Interactive and Visual Arts (AIVA) has honored BlaineTurner Advertising, Inc. (BTA), a full-service marketing firm in Morgant...
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What Price Do You Pay When You Lose Marketing Momentum?
December 4, 2013I was recently contacted by a B2B client who decided to forgo all marketing efforts in 2013, following an enormous marketing event in 2012. ...
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BlaineTurner Delivers Solution for Multi-Company Tradeshow
February 6, 2013BlaineTurner Advertising recently organized and designed a 20’ x 20’ booth for MEC Construction and TCB Pipeline at the Marcellus-Utica ...
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We Engineered a Brand to Build Loyalty
September 17, 2012CASE STUDY SWANSON | Swanson Industries Branding Campaign Rapid growth brought growing pains for Swanson Industries, the worldwide machining...
In six months, will you be wishing that you hired BTA . . . or be glad that you did?
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Let's Work Together
We seek out clients that value our passion for results, meticulous attention to detail, fiscal discipline, depth of experience, and culture.
We pursue relationships, not projects. We only accept projects with clients that are looking for a long-term partner. We aggressively invest the time and resources to learn about the behaviors and motivations of the people who buy your products and services. That makes us more strategic, efficient, and accountable for results.
In our experience, the most productive relationships occur when the client and agency are both willing to invest in the intelligence behind the work.
We have a depth of knowledge and experience in healthcare, manufacturing, tourism marketing, and professional services. We actively seek clients in these industries to maximize the return on investment and drive growth in your business and ours.
Most of our clients range in size from $4 million to $800 million in annual revenue with yearly marketing budgets between $100,000 and $1 million.
If you like our approach so far and think we’re a good fit, give us a call or use the form below. For a more in-depth look at the approach we take with our clients, click here for a list of questions that typically kick off a new client partnership.
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Sarah Rogers
President