Travel and Tourism Marketing

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Social Interactions That Build Tourism for Destinations

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  • Our Awards

    • What are the most effective strategies for destination marketing when you’re competing with similar destinations?

      BTA has honed its destination marketing expertise with decades of experience. We know how people search for travel and we define the subtle differences in behavioral patterns across demographics using audience segmentation. This allows us to accurately predict search tendencies and persona behavior: to put the right message in front of the right people at the right time.

      With our finger on travel and tourism trends, we put our research into action, building a process around content marketing, tourism keyword research and real time tracking.

      We use platforms (and you can too!), such as Google Analytics and HubSpot to discover who is interacting with our client’s brands, so we can tailor our approach.

      If you think you’re doing all the right things, but have been wondering, “why are my competitors seeing more engagement with their content?” you can relax. You’ve just found the agency for marketing hospitality and tourism that will strengthen your brand, engage your visitors and report results . . . all within your tourism marketing budget.

    • CVB Debuts Brand Mascot With Social Media Campaign

      BlaineTurner Advertising (BTA) wanted to enhance the Greater Morgantown Convention and Visitors Bureau’s (GMCVB) brand recognition and appeal to ages, including Morgantown, W.Va. locals so we created and introduced a brand mascot, “Mo” the groundhog.

      Read case study

    • CVB Debuts Brand Mascot With Social Media Campaign
  • "Blaine Turner Advertising consistently exceeds expectations in their service to the Greater Morgantown Convention & Visitors Bureau. Our long standing relationship has kept our face in the tourism industry at the cutting edge of marketing and utilizing strategic research to our best advantage.

    The quality of their work places us the top of our profession and is supported by the awards the GMCVB has won both for marketing programs and website design from the West Virginia Division of Tourism. Our CVB remains a leader in WV tourism and is a leader in state-of-the-art marketing due to our relationship with Blaine Turner Advertising"

    Peggy Myers-Smith, Former President / CEO

    Greater Morgantown CVB
    Greater Morgantown CVB
  • Awards in Tourism

    W.Va. Governor’s Conference on Tourism
    5
    Web Marketing Association
    2
    Communicator
    1
    Davey
    1

    See all of our awards

    Our Awards
  • WVACVB

Our Featured Work In
Tourism

Tourism Blog Posts

Read the latest articles

  • 5 Digital Marketing Skills to Have This Year
    August 11, 2017

    The ever-changing preferences of clients and consumers place strategic digital marketing as a top priority this year. Staying up-to-date on ...

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  • 5 Tactics to Gain Awareness with Video Marketing
    May 19, 2017

    Building awareness is a key tactic to effectively market any business. A beneficial way to accomplish this is by producing a video and posti...

    Read more

  • CVB Debuts Brand Mascot With Social Media Campaign
    August 1, 2016

    ...

    Read more

  • Greater Morgantown CVB Nabs 4th “Stars of the Industry” Tourism Award
    November 14, 2014

    The Greater Morgantown Convention and Visitors Bureau (GMCVB) has received a prestigious award from the West Virginia Governor’s Conferenc...

    Read more

  • Greater Morgantown CVB’s “MORE!” Campaign Wins Silver Davey Award!
    November 14, 2014

    The Greater Morgantown Convention and Visitors Bureau (GMCVB) was awarded a 2014 Silver Davey Award in Integrated Campaign for the Promotion...

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  • BlaineTurner is Morgantown Chamber of Commerce’s Small Business of the Year!
    January 28, 2014

    (MORGANTOWN, W.VA.) BlaineTurner Advertising, speciali...

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  • BTA creates tourism website for Preston County Convention & Visitor’s Bureau.
    December 12, 2013

    BlaineTurner Advertising recently launched a new Web Site for the Preston County Convention & Visitor’s Bureau (CVB), www.tourpreston.com,...

    Read more

  • 7 Tips to Help “Light the Way” When Marketing in the Tourism Industry
    October 7, 2013

    MORGANTOWN, W.VA. - Whether you are coming back from an exhausting day a...

    Read more

  • BlaineTurner Advertising Awarded Three Communicator Awards
    June 21, 2013

    BlaineTurner Advertising (BTA), a full-service marketing and public relations agency in Morgantown, W.Va., was recently honored with three C...

    Read more

    ...

In six months, will you be wishing that you hired BTA . . . or be glad that you did?

  • Let's Work Together

  • Contact Ginna Royce

    Ginna Royce
    President and Creative Director

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